THE LAUNCH OF ISSA DE' MAR SWIMWEAR
ISSA DE' MAR LAUNCHES
Issa de’ mar designers Marissa Eveland and Melissa Jasniy are good friends who surf and lived on the North Shore of Oahu together. They began by hand sewing each suit and eventually turned the downstairs of their beach bungalow into their sewing studio & creative layer. Marissa has been sewing since she was 11 and has been creating bathing suit patterns and bikinis for herself while growing up on the North Shore and surfing competitively. Melissa grew up surfing the coast of California and moved to Oahu when she was 17, she then got her degree in Fashion Design from The Fashion Institute of Design and Merchandising.
They combined their passion, design expertise, and love for surfing and Issa de’ mar was born. They sold suits out of a tiger painted ice cream truck with Roam Hawaii, a mobile marketplace they started with their closest friends. When girls started taking a liking to the cuts and patterns they decided to make their suits available to more people. They continue to be inspired by the places they travel, waves they surf, and people they meet! Surfing, sewing and creativity is as much in their bones as there is salt in their hair. Living between California and Oahu makes a bikini the essential in their wardrobes.
Inspired by Tahiti, Issa de' mar swimwear's first collection is filled with bright colors and creative cuts and are equal parts comfortable and fashionable. The design duo really focused on the functionality of their suits, their goal was to make a bikini that could go from the surf to happy hour pool side. Mission accomplished. I simply love everything about their first line.
-Available at issademar.com
WILD LIFE PRESENTED BY M AND LOCAL MOTION
CELEBRATING THE LAUNCH OF ISSA DE’ MAR SWIMWEAR LOCAL
HONOLULU (May 7, 2013) – M Nightclub and Local Motion present The One Year Anniversary of Wild Life, Memorial Day Weekend, Sunday, May 26 from 10:00 p.m. to 4:00 a.m. at M Nightclub at Restaurant Row. Wild Life will be hosted by M, Local Motion, and the designers of Issa de’ mar, Marissa Eveland and Melissa Jasniy.
Guests will be treated to a fashion show which will mark the launch of Issa de’ mar Swimwear in Hawaii, featuring an exclusive outdoor runway with VIP seating. Wild Life will also feature music by DJ Jami, Delve and Paul Brandon with special guest DJ Yung Jon Que originally from Honolulu; he has made quite an impression in Las Vegas and was awarded Las Vegas’ 2011 Best Radio Disc Jockey by The Las Vegas Weekly, and has also earned himself a residency at Voodoo Nightclub and Lounge, Voo Pool, and Djn alongside Las Vegas’ must see show Zowie Bowie. You can also catch him on air on the number one radio station in Las Vegas with over half a million listeners each week, 98.5 KLUC (a CBS radio station).
Partygoers are encouraged to kickoff of the summer by wearing beach attire and will celebrate with giveaways by Local Motion and sip on cocktail specials by Patron and Steinlager Pure. VIP packages begin at $270 for a group of 6. To book a VIP bottle service package email firstname.lastname@example.org.
There is no cover charge for this event, complimentary validated parking is available. Beach Attire is encouraged. This is a 21 and over event. For further inquiries please email email@example.com or call 808.529.0010.
About M Nightclub
The concept of the M brand is to create a multipurpose, ambiguous, and versatile venue that easily adapts to any function, client or promotion--to create a blank canvas in which the music, lighting, promotion, and people who fill the space dictate the experience at any given time. M is Honolulu's premier nightlife destination, appealing to a variety of patrons including the downtown hipster, artist, socialite and business professional, for a number of different platforms including happy hour, private events as well as late night cocktails and dancing.
M is a destination experience. Located at the Waterfront Plaza (formerly Restaurant Row) at 500 Ala Moana Boulevard with free validated parking. 21 and over welcome. Hours of operation are Tuesday to Thursday 4:30 p.m. to 2:00 a.m., Friday 4:30 p.m. to 4:00 a.m. and Saturday 8:00 p.m. to 4:00 a.m. Happy Hour is Tuesday to Friday from open to 8pm. Closed Sunday and Monday or available for private events.
mnlhnl.com for more.
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